Matthew van Ede van der Pals is a visual designer based in Amsterdam. His work includes art direction, branding/visual identities, digital design and information design. Working from a conceptual approach and embracing core values like simplicity, functionality and distinctiveness in which typography plays an important role. This often results in playful contemporary solutions.
Next to this, he also designs and develops typefaces. In his youth he started writing graffiti and practicing calligraphy which set the foundation for his love for type. The aim is to create functional, legible typefaces that stand out and deviate. Customization of retail typefaces or bespoke fonts for brands are possible on request.
CLIENTS & COLLABORATORS
Anne Frank Huis
Café Restaurant Hesp
Dutch International Youth Regatta
Giarte Media Group
Mensen maken Amsterdam