Bijbels Museum
With the end of municipal funding and public interest in church and religion declining, the Bijbels Museum (Bible Museum) needed to reconsider its role. Bijbels Museum evolved from a fixed museum location into a nomadic cultural institution, organizing exhibitions throughout the Netherlands in collaboration with partner locations.
The identity captures this shift. The calligraphic B refers to the written tradition of the Bible, while its subtle tilt reveals the shape of a heart. In the communication layer, “Bij” became a fixed identity element, paired with changing location names to indicate where the museum appears next.
This reflects the museum’s new role: no longer tied to one permanent building, but present “bij” different places, partners and audiences as a platform for reflection, inspiration and cultural dialogue.
Developed in collaboration with OVERHAUS.
Services
Logo Design, Visual Identity
Bijbels Museum
With the end of municipal funding and public interest in church and religion declining, the Bijbels Museum (Bible Museum) needed to reconsider its role. Bijbels Museum evolved from a fixed museum location into a nomadic cultural institution, organizing exhibitions throughout the Netherlands in collaboration with partner locations.
The identity captures this shift. The calligraphic B refers to the written tradition of the Bible, while its subtle tilt reveals the shape of a heart. In the communication layer, “Bij” became a fixed identity element, paired with changing location names to indicate where the museum appears next.
This reflects the museum’s new role: no longer tied to one permanent building, but present “bij” different places, partners and audiences as a platform for reflection, inspiration and cultural dialogue.
Developed in collaboration with OVERHAUS.