Bose x BonBon – Valentine's Day ’26
Commissioned by Hello Comrade, we contributed to the early creative phase for a limited Bose x BonBon influencer mailer celebrating the launch of Petal Pink, Bose’s newest SoundLink Micro colorway. Our role focused on the initial creative thinking and first concept directions: how could the soft, sugared character of Petal Pink become more than a new product color? Bringing in BonBon, the Swedish candy brand, created a natural Valentine’s Day link — connecting sound, sweetness and gifting in one simple idea.
The leading concept asked: what if the packaging was the candy? Instead of placing the SoundLink Micro inside a conventional gift box, the mailer could become an oversized sweet: a larger-than-life candy wrapper enclosing the speaker in Petal Pink alongside a curated Valentine’s Candy Mix from BonBon.
The final, refined execution carries through several elements from the initial creative phase — from the soft, sugared color approach and oversized candy-wrapper idea to the logo lockup and overall Valentine’s Day gifting narrative.
Services
Concept design, Packaging design
Credits
Design: Spencer Woolcott, André Pimentel Santos, Matthew van Ede van der Pals
Packaging development & production: Utley's Inc.
Photography: Aleck Venegas
Set Designer: Sasha Veryovka
Digi Tech: Ryan Schostak
Photo Assistance: Eric Lin, Kevin Kessler
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