OneFit
Why limit yourself to one gym or sport when the city has so much more to offer? OneFit’s flexible subscription lets you work out at over 1,000 locations.
The logo was refined for better readability while incorporating a subtle figure giving a high-five—an energetic symbol of the joy of sports. This dynamic shape became the foundation for an icon set representing various sports, visually reinforcing OneFit’s diverse offering.
Building on this core idea, a cohesive visual style was developed, ensuring strong brand consistency and clear hierarchy. Through bold, vibrant elements and fluid abstract movements, the design brings OneFit’s playful and energetic spirit to life—making every workout an experience worth celebrating.
Credits
Strategy: Ashwin van Vugt-Murli & Mark Schoones
Concept & Design: Elise Demuynck & Matthew van Ede van der Pals
OneFit
Why limit yourself to one gym or sport when the city has so much more to offer? OneFit’s flexible subscription lets you work out at over 1,000 locations.
The logo was refined for better readability while incorporating a subtle figure giving a high-five—an energetic symbol of the joy of sports. This dynamic shape became the foundation for an icon set representing various sports, visually reinforcing OneFit’s diverse offering.
Building on this core idea, a cohesive visual style was developed, ensuring strong brand consistency and clear hierarchy. Through bold, vibrant elements and fluid abstract movements, the design brings OneFit’s playful and energetic spirit to life—making every workout an experience worth celebrating.
Credits
Strategy: Ashwin van Vugt-Murli & Mark Schoones
Concept & Design: Elise Demuynck & Matthew van Ede van der Pals